Objective

Steering Strategy

The data, positioning, and competitive thinking behind the campaigns

Social Media Strategy and Execution for a Food Business

UK Channel Growth Strategy

Delivered 115% channel growth — Food Chain Client

Retail Division Positioning

Provided strategic positioning and marketing direction for a conglomerate's retail and merchandising arm — Retail/Merchandising Division

First-Purchase Loyalty Strategy

Designed a loyalty program that turned first-time buyers into repeat customers, driving a 600% increase in first purchases — Content Distribution Platform

Business Strategy Framework and Process Implementation

Company-Wide Strategy Process

Deployed the organization's first end-to-end strategy process, aligning company-wide goals to measurable KPIs — B2B Technology Company

Entertainment Agency Repositioning

Built a full brand repositioning strategy for a talent management agency — Entertainment Industry Client

UK Channel Growth Strategy

Delivered 115% channel growth — Food Chain Client

First-Purchase Loyalty Strategy

Designed a loyalty program that turned first-time buyers into repeat customers, driving a 600% increase in first purchases — Content Distribution Platform

Company-Wide Strategy Process

Deployed the organization's first end-to-end strategy process, aligning company-wide goals to measurable KPIs — B2B Technology Company

Entertainment Agency Repositioning

Built a full brand repositioning strategy for a talent management agency — Entertainment Industry Client

Retail Division Positioning

Provided strategic positioning and marketing direction for a conglomerate's retail and merchandising arm — Retail/Merchandising Division

Objective

Steering Strategy

The data, positioning, and competitive thinking behind the campaigns

UK Channel Growth Strategy

Delivered 115% channel growth — Food Chain Client

First-Purchase Loyalty Strategy

Designed a loyalty program that turned first-time buyers into repeat customers, driving a 600% increase in first purchases — Content Distribution Platform

Company-Wide Strategy Process

Deployed the organization's first end-to-end strategy process, aligning company-wide goals to measurable KPIs — B2B Technology Company

Entertainment Agency Repositioning

Built a full brand repositioning strategy for a talent management agency — Entertainment Industry Client

Retail Division Positioning

Provided strategic positioning and marketing direction for a conglomerate's retail and merchandising arm — Retail/Merchandising Division