About

I'm Ella — I like making what's complex easy to grasp and trust. This can mean technology like 3D material scanning, products like cloud infrastructure, or telecommunications, and so on. Even a celebrity's image.

I've worked with both big and lean companies with varying team sizes and resources available, but usually had to do things myself end-to-end, which means I've learned to write the brief, produce the story, shoot the video, pitch the press myself. And I am still alive to tell the tale.

Beyond successful execution, I make sure a story actually lands its message: on strategy and on cost. And if not, learn quickly where things can be better.

In 2021, I moved from the Philippines to Germany with my husband. This is a bold and maybe crazy adventure that we're still defining to date.

Meanwhile, I'm finishing my MBA at WHU Otto Beisheim School of Management, and looking for the next place to bring that same instinct to work.